fashionart magazine
Fashionart magazin FAAR je prvi srpski sezonski magazin koji izlazi u Beogradu od 2007. godine. FAAR izlazi dva puta godišnje (jun i decembar) i na poseban, umetnicki nacin popularizuje modne trendove, ali i trendove u fotografiji, grafickom dizajnu i umetnosti.
Izdavac magazina FAAR je Modni studio Click koji kao prva privatna modna agencija na prostorima ex Jugoslavije postoji od 1991. godine. Click obuhvata nekoliko razlicitih segmenata poslovanja – event i modni marketing, consalting, organizaciju revija, model managment, public relations, video i foto produkciju, kao i prezentaciju i promociju mladih dizajnera.
Zahvaljujuci svom autorskom, maštovitom, edukativnom i cesto alternativnom pristupu modi, Click je postao osobeni cinilac mnogih modnih i scenskih dešavanja u kulturnom i javnom životu Beograda. O poimanju mode kao kulture odevanja i jednog od najperspektivnijih grana privrede u Srbiji svedoci pre svega projekat Belgrade Fashion Week koji Click realizuje od 1996. godine, dva puta godišnje, nalik slicnim projektima u svetu (www.belgradefashionweek.com) .
Koncept magazina FAAR, koji je zadao idejni tvorac magazina Nenad Radujevic, direktor modnog studija Click, je da se urednici menjaju iz broja u broj tako da je svaki broj vrlo razlicit i unikatan. Pored kvalitetne umetnicke fotografije, svaki broj je obeležen posebnom temom koja dominira i u editorijalima, ali i u novinarskim tekstovima, a postavlja je gost urednik.
Do sada su gosti urednici bili: Gorcin Stojanovic – reditelj i art direktor Jugoslovenskog dramskog pozorišta (tema Play), Zorica Tomic - kulturolog, sociolog i profesor na Filološkom fakultetu u Beogradu (tema Fake), Ivan Tasovac - direktor beogradske Filharmonije (tema Digitalna anarhija) i Dragan Sakan, osnivac i vlasnik marketing agencije New Moment, rodonacelnik advartajzinga na prostoru Balkana (tema Ideas).
FAAR insistira i na angažovanju i promociji vrhunskih profesionalaca u oblastima mode, umetnosti i novinarstva. Art direktor FAARa je Slavimir Stojanovic, internacionalna dizajnerska zvezda koji je dobitnik brojnih prestižnih nagrada u svetu , a radio je i graficki dizajn za nekoliko poznatih casopisa u svetu.
Prvi broj casopisa Faar je na prestižnom Bijenalu vizuelnih komunikacija Brumen, osvojio nagradu u kategoriji za casopise i štampane medije.
Za svoje cetvrto izdanje Faar je nagradjen u Americi u okviru takmicenja How Magazine - International Design Annual za dizajn naslovne strane u kategoriji Internacionalni dizajn.
Na oko 200 strana dominiraju pre svega modni editorijali najprestižnijih beogradskih fotografa, ali i nekih novih, koji na taj nacin dolaze do svojih prvih kvalitetno objavljenih radova. FAAR predstavlja i najznacajnije beogradske kreatore i stiliste koji imaju novi prostor za svoje modne inovacije, jer im FAAR daje punu umetnicku slobodu.
Trendovski izveštaji FAARa prate Beogradski Fashion Week, ali i aktuelna svetska kretanja i internacionalne uspehe beogradskih modnih kreatora koji se sve cešce pojavljuju na najznacajnijim svetskim modnim manifestacijama.
Jedan od najvecih doprinosa magazina FAAR beogradskom modnom tržištu je promocija dizajnera koji su upravo kroz projekat Beogradske nedelje mode etablirali svoja imena pre svega u domacoj javnosti, neki su našli svoje mesto u poznatim domacim modnim kucama, a neki od njih imaju i uspešne internacionalne karijere.
Ciljna grupa magazina FAAR su: urbani, obrazovani trend seteri, stilizovani, kreativni, autenticni intelektualci, ambiciozni, radoznali, napredni mladi ljudi, inspirativni, originalni, sexy hedonisti, zaljubljenici u modu, dizajn, umetnost i kvalitetan nacin života, devojke, mladici, žene i muškarci od 20 do 50 godina starosti.
Mnogobrojna zvucna imena, vrhunski „majstori svog zanata” i nadasve talentovani ljudi okupljeni na jednom mestu, sigurno ce doprineti širenju ideje Nenada Radujevica, osnivaca i pokretaca ovog na Balkanu jedinstvenog magazina – da moda jeste umetnost i da zauzima bitno mesto u Srbiji i celom regionu.
Zato se u potpisu uvodnika prvog broja FAARa našla inspirativna izjava francuske kreatorke Sonia Rykiel: “Getting old is terrible but if you keep your childish soul, everything inspires you”.
fashionart magazine
Fashionart magazine FAAR is the fisrt serbian biannual magazine issued in Belgrade, Serbia since 2007. FAAR is issued in June and December, trying to popularize not only fashion tendencies, but also modern photography, graphic design and art.
FAAR is published by Fashion Studio Click, which is the first privately owned fashion agency in all of the former Yugoslavia, established in 1991. Click offers several different segments of services: event and fashion marketing, consulting, organization of fashion shows, model management, public relations, video and photo production, as well as promotion of young designers.
Thanks to our unique, imaginative, educational and often alternative approach to fashion, Click has become an important factor in many of Belgrade’s premier cultural events. Since 1996. twice a year, Click organizes Belgrade Fashion Week, the project which is a true witness of our understanding of fashion as a satorial statement and one of the most perspective fields of Serbia’s industry (www.belgradefashionweek.com).
The concept of FAAR magazine, created by its founder Nenad Radujevic, General Director of Fashion Studio Click, is for each issue to have a different editor, making it unique and diverse. Besides high quality art photography, every issue features a special topic, which dominates all editorials, articles, and which is set by the guest editor.
To date, our editors have been Gorcin Stojanovic – theatrical director and Arts Director of the Jugoslav Dramma Theater (topic Play), Zorica Tomic – social scientist and professor at the Faculty of Philosophy, University of Belgrade (Fake), Ivan Tasovac – Director of the Belgrade Philharmonic Orchestra (Digital Anarchy) and Dragan Sakan, founder and owner of marketing agency New Moment, introducer of advertising to the area of the Balkan Penninsula (Ideas).
FAAR insists on engaging and promoting true professionals in all spheres of fashion, arts and journalism. Its art direction is entrusted to Slavimir Stojanovic, international designing star, wnner of the numerous prestigious awards, who has worked on graphic design of many world-famous magazines
Our first issue won the award in the category of magazines and printed media at the prestigious Brumen Biennale of Visual Communications.
The fourth isssue of FAAR has been awarded in the United States in the competition How Magazine - International Design Annual for design of our cover page in the category of international design.
What dominates cca. 200 pages are mostly fashion editorials of Belgrade’s not only most prestigious photographers, but space is also provided for young talented artist who get a chance to get their work published. FAAR also represents Belgrade’s most successful designers and stylists, who get a new space to show their innovative work, with FAAR giving them complete artistic freedom.
Our trend reports follow not only Belgrade Fashion Week, but also modern tendencies and international successes of Belgrade’s designers, who have become regular guests at many important fashion manifestations all around the globe.
One of the greatest contributions of FAAR to Belgrade’s fashion market is promotion of designers who have made their first steps into the world of fashion throgh Belgrade Fashion Week, which enabled them to pursue further professional improvement in some of the famous domestic fashion companies, while some of them already have successful internetional careers.
Our target group are urban, educated trendsetters, stylish, creative and authentic intellectuals, ambitious, curious and advanced youth, insiprative, original and sexy hedonists, fashionistas, those enfatuated with design, art and high quality lifestyle, girls, boys, women and men aged 20 to 50.
Many famous names, perfectionists and talented people gathered at one place will surely contribute to spreading Nenad Radujevic’s idea, the founder of this magazine, completely unique in this part of the world, which is that FAshion is ARt and that it takes an important place in Serbia and the region.
For this reason the introduction to the first issue of FAAR was enriched by the inspirative statement of the French fashion designer Sonia Rykiel: “Getting old is terrible but if you keep your childish soul, everything inspires you”.